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Job Advertising & Social Media Options

Understanding Advertising for Recruitment

Advertising your job posting is one of the most effective ways to increase visibility, attract qualified candidates, and build a strong applicant pool. Strategic advertising helps connect your opportunity with a broader and more diverse audience, improving the likelihood of finding the best qualified candidate. Thoughtful promotion of your position can also enhance outreach to specialized talent and support your overall recruitment goals. Please work with your Talent Acquisition Consultant if you have questions or need assistance placing an advertisement with UCLA's approved advertising agency. 

Automated Postings – Free Job Boards 

UCLA Campus provides free online advertising of all campus staff Job/Requisitions at select sites. 

Using Social Media

Why Use Social Media?
Social media is one of the most effective tools for increasing awareness of your job opportunity and reaching both active and passive candidates. While posting a position on UCLA Careers is the primary way candidates apply, social media helps expand your reach by introducing opportunities to professionals who may not be actively searching job boards.

  • Sharing your position through social media can:
    •    Increase visibility of your job posting
    •    Reach specialized talent and passive candidates
    •    Encourage employee referrals and network sharing
    •    Showcase UCLA's mission, culture, and impact
    •    Support outreach to broad and diverse professional communities

Before You Begin
All applicants must apply through the UCLA Careers website. Social media should be used to promote and direct candidates to the official job posting—not as an application method.

  • Before sharing your position, ensure:
    •    The job posting is active on UCLA Careers.
    •    The position link is accurate and directs applicants to the official posting.
    •    The posting clearly highlights the position's responsibilities, qualifications, and unique opportunities.
    •    Ensure that the job posting includes the salary information.

Best Practices for Promoting Your Position
Share the Official Job Link
Always use the direct UCLA Careers posting when promoting your vacancy. This ensures applicants receive the most current information and apply through the appropriate recruitment process.

Highlight What Makes the Opportunity Unique

  • When sharing your posting, consider including information such as:
    •    The impact of the work
    •    The department's mission
    •    Professional growth opportunities
    •    Flexible work arrangements (if applicable)
    •    Benefits of working at UCLA
    •    The application deadline

Focus on what makes your opportunity compelling while remaining factual and inclusive.

Encourage Your Team to Share
Employees are often your best ambassadors. Encourage colleagues, faculty, and professional contacts to share the official job posting within their own networks. Personal referrals and expanded visibility can significantly increase your candidate reach.

Top Social Media Outlets

Use Professional Networks

  • Consider sharing your position through:
    •    LinkedIn personal profiles
    •    Department LinkedIn pages
    •    Professional associations
    •    Alumni networks
    •    Academic and research organizations
    •    Industry-specific groups and forums (when appropriate)

Keep Posts Professional and Inclusive
Use welcoming language that encourages all qualified candidates to apply. Avoid language that could unintentionally discourage applicants or imply preferences unrelated to the job requirements.

Sample LinkedIn Post
We're hiring!
Join our team at UCLA as a [Position Title] and help support our mission of education, research, and service. Learn more about the position and apply here:
[Insert UCLA Careers Link]
Please feel free to share this opportunity with your network.
#Hiring #UCLA #HigherEducation #Careers

Helpful Resources
UCOP Social Media Guidance
Provides guidance from UCOP on UC usage of Social Media

UCLA Job Opportunities
The official UCLA Jobs site is where all positions are posted and where candidates submit applications.

Questions?

If you have questions, please contact your Campus Human Resources Talent Acquisition Consultant (TAC).